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New Media and Digital Culture (Twenty Concepts in New Media (Marvel App…
New Media and Digital Culture
Intro to New Media
Marshall McLuhan
Media Critic who addressed advertising in America
Women look attractive on purpose in the media
Coined many words about "extensions" that are extended off the human body
We as humans have always been fascinated with extensions
Extensions are an objects that we make notably apart of ourselves
He focuses on technology as an extension to many people
Definition of New Media
"Content on a digital device"
An organization within a cloud of technology that is changing constantly
Prime example: A hyperlink
A hyper link is activated perpetually
Twenty Concepts in New Media
Marvel App
The creation of a simulation of a useful new app
An example would be the app I created, to help students with parking on campus
"Google Knowing"
Having all information so easily accessible that just years ago was a task to obtain
This has changed the entire pace of humanity
Sherry Turtle: Connected, But Alone
Studies the ways we misuse technology
We have habits to hind behind screens but that takes away some of the most important parts on an interaction
The idea that "we will never have to be alone"
Approaches to New Media
Tools of the Mind: Nicholas Carr
Simple map making and young child drawings show skill and intent
"Intellectual maturation"
Basic steps in our lives are crucial to the "precision and abstraction" we evolve into
Our technology helps our strength shine through
Film Theory
Analyzing a film using the levels Referential, Implicit, explicit, and symptomatic
There are certain emotions situated with the angle and quality of the shot
Gazes
The gaze is the way a person is looking at well, anything
Each stare and reaction to a stare has a classification
Ex. Spectators gaze-"the spectator viewing text"
You can infer feelings from a person by studying their "gaze"
Her:Film Analysis
When doing a film analysis, it is crucial to watch the movie many times
Her, was a modern saga exemplifying the harsh affects technology can have on our lives
Learning how to really analyze a movie and dig to the true meaning
Social Networking and Media
The Social Debate
Rosen
Connecting through virtuality isn't the same as real life
People have bad technology habits
Anxiety has even been thought to been triggered by the alerts, or lack of
Hampton
Relationships are being enhanced by technology
Believes that the use of technology is just replacing the use of older technology
Ex. Newspaper or a map
Technology aids in prolonging long distance friendships
Bordom
When we are bored we fall into an endless cycle of technology gaze.
Without technology our boredom would produce creativity
Games Technology, Industry, Culture
Augmented Reality
Meron Gribetz explores the variety of different realities to choose from
Virtual reality that you put over your eyes to see a fictional world, and interact with it
Is expected to advance rapidly within the next few years
Violent Video Games
Killing people is glorified and death is irrelevant
The mixture of a survival game and a psychopath can turn into real life violence
A psychopath has no "internal guilt"
Video Game Industry
Gamification- "use of game mechanics in non game contexts"
The video game industry exceeds earnings of movie and music industries
Employment greatly lacks diversity
New Media and the Transformation of Higher Education
Mindfulness Project
Helps one become aware of their cell phone use
An average person spends 2 and a half hour s on their phone a day
The conclusion of this project really helps someone come to terms with how much of life goes by while scrolling aimlessly
Education vs. Music
Music
Music records have been destroyed by online songs sold indavidually
More options fo r the people have also depleted the music industry s revenue
Education
Some people believe higher education is going in the same direction as music, "unbundled" by technology
Some think music and education are too different to have the same result from the same changes
People shop for reputation in education, not specific classes