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TMA 01 Block 1 - Big Ideas in Organisations (Finance (Crowdfunding, Peer…
TMA 01 Block 1 - Big Ideas in Organisations
Marketing Concept
Process
Mission Vision & Values
Function
Strategy
Orientation
Opps & Resource
Operations :
Management
Output
Products
Services
Input
Resources
Process
Process Design
Strategy/Operations
Quality
Speed
Flexibility
Sustainability
Dependability
Costs
Co-Ordination
Product Design
Develop
Deliver
Design
Marketing
Discover
Finance
Crowdfunding
Peer to Peer
Venture Capital
Banks
Equity
Debt Factoring
Lease Funding
Working Captial
Factoring
Marketing
Research
Micro
Competiton
Suppliers
Customers
Intermediaries
Macro
STEEPLE
Marketing Mix
Pricing
Types
Factors
Mix
Maarkets
Approaches
Promotion
Advertising
Direct
Online
Communication
People
Suppliers
Customers
Resource
Place
Location
Distribution
Mulitple
Collaboartive
Physical
Process
Evidence
Product
Data
Idea Screening
Analysis
Market Testing