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Wellness Project (Competitor Analysis ((Not Competitors (Well and Good…
Wellness Project
Competitor Analysis
Primary Competitors
Provita Living
Wellness Concierge
2 Pre-set Packages
Basic Fitness
Core Wellness
Monthly Membership for Customized Package
Customers
Rich
Stressed
Need Discipline
Need Mindfulness / Wellness
Blog
Exists but not updated
Wasted Marketing Channel
Social Media
Instagram
Have a Posting Pattern but ineffective
Some Content is Low Quality
Follower : Following Ratio is very bad
Lack of Engagement
Low Follower Counts
Duplicated Posts across Social Media Channels
Excellent Website
Clear and To the Point
Packages are well-defined
Good Color Palette
Minimalistic
Apps Store and Play Store links are not working
Can Only See Yoga Pros in LA
New York Branch has more variety of Pros
No News Letter
Explorer-X
Customized Transformational Travel
Simple Form to Gauge Preferences
Engaged with Customers via Events
Level of Customization Seems High
Average Social Media
Un-engaging
Low Follower Count
Copy Pasted Posts
Don't see any Virality
Instagram Photos Not Good
Should have stayed away from the quotes
Quotes can be used as titles
Beautiful Photographs attract more users
Excellent Website
Simple and To the Point
Well Described
Engaging and Attractive
Great Colour Palette
Apt Logo
Customers
Rich
Unfulfilled
Explorers
Curious
Stressed
Have a Newsletter
Conscious Affiliations
Travelers Against Plastic
Adventure Travel Trade Association
Traveller Made
Core Team Seems Passionate
Goop
Wellness Products Only
Some of the packaging is excellent
Some of the Products are "interesting"
Great Variety of Products
Customers
Conscious
Concerned
Upper Middle Class / Rich
Spiritual
Superstitious
E-Commerce Website
Decently Built
Small Bugs here and there
Wellness is a Sub-Section of Products
Colors Not Very Attractive
Product Pages don't talk about how a particular product adds to someone's wellness
Doesn't seem like their main focus is wellness
Can't Seem to Locate Newsletter and Social Media
Secondary Competitors
VIP Well Fit
Services
Basic
Preset Individual Services
Simple Lifestyle Experiences
Average Pricing
Non-Rich
Horrible Website
Basic Instagram
One Wellness Group
Horrible Website
Basic Wellness Services
Very Wide Ranged Customer bracket
Lower Middle Class to Upper Middle Class
Social Media does not exist
Broken Links on Website
Ellidore
High End Concierge Business
Travel and Wellness are Small Subsets
Cater to the same market but on a different scale
London and Dubai based only
Tertiary Competitors
Mind Valley
More Educational
More for Learning
Wellness Courses Taught
Customers
Young
Upper Middle Class
Curious Individuals
Could be partners in the long run to cross sell
Not Competitors
The School of Life
Emotional Intelligence Oriented
Sell Gift Items
Customers
Middle and Upper Middle Class
Emotionally Distraught / Weak
Potential Slip-Swap Partner
How To Academy
Random Courses
All Aspects of Life
Very Generalized
Customers
Bored
Curious
Average Income
Well and Good
Informational
No Products or Services
Like a "Good Lifestyle Blog"
Female Market Only
Can become a good marketing channel for us
Transformational Travel Council
Boost Transformational Travel
Build a Community of Travel Agents
For Transformational Travel Enthusiasts
Possible Exposure for New Brands