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Assignment 2 (Objectives (To ensure that the target audiences will be able…
Assignment 2
Objectives
To ensure that the target audiences will be able to find their way in the zoo with the kiosk placed at various stations
Visitors should not feel uncomfortable as they know that finding their way is easily accessible through the demo kiosk
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visitors can access information about their visit they will not have to worry about being uninformed.
Unique selling points
Directory
With a GPS installed in every kiosk, an arrow on the map will be able to point towards the direction the visitor plan on heading to
Camera
A fun and engaging activity, pictures taken with the camera at the top of the kiosk can be emailed to the user. Camera has fun and funky animal and zookeeper filters to create a memorable experience for the visitor.
Games
A fun and engaging activity for children and young adults, there will be MCQ questions regarding the appearance and behavior of the various animals to test and enhance their knowledge.
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Target Audience
Primary
Parents
Parents tend to bring their children to the zoo to show their children the appearance and behaviors of myriad of animals
Tourists
Tourists would go to Singapore zoo to look at the animals that can only be found in south east asia.
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Secondary
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School teachers
teachers may visit the zoo to prepare some materials for upcoming excursion or activity. Thus, they may not know the route in the zoo well as they may only visit once a year or every few years
Food Vendors
food vendors who are new to the job may take 2-3 months finding their way around, especially when they only come 1-2 times a week. Sometimes, food vendors may even change staff due to the change in shift or location allocation.
Goal
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The prototype should provide an experience in a light, fun and engaging manner, with an emphasis on screen-based utility