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Existing Product Analysis 1 image Tower T10007…
Existing Product Analysis 1 
Tower T10007 illuminated glass kettle
Function
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Removable, washable filter
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On and off switch, and a lid opening button
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Cost
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Fairly cheap for a kettle of a high quality, looks like a higher end kettle whilst being within the lower price range
Customer
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360-degree swivel base allows left and right-handed people to use a kettle, also water level indicator on both sides of the kettle
7 cups of tea at once, good for large groups
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environment
Contains LED lights which are more energy efficient than other light sources, however the lights are not necessary for the kettle function, they just add to aesthetics, so a waste of energy
Majority of the components within this kettle can be recycled or reused (glass, stainless steel)
As it's made from 4 main different materials, a lot more stages and processes have to be carried out during manufacturing which increases waste products and energy resource usage
Aesthetics
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Stylish design, that would fit in with most modern kitchens
Crystal clear glass body, makes product look elegant
Size
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0.73kg, very light for a kettle
12.5 x 23 x 23cm, not too big too sit on a kitchen worktop
Materials
borosilicate glass, a good choice of material as its resistant to thermal shock, and aesthetically pleasing
Stainless steel, used for the lid and base of the kettle
Heating element made from nichrome wire, this is a good material as its inexpensive, and has a relatively high resistance, also doesn't oxidise
Heat resistant plastic used (not specified which plastic, likely to be polypropylene)