CHAPTER 8: Channel & Physical distribution
establishing channel
global retailer
physical distribution, supply chain, and logistic management
direct involvement
indirect involvement
company established its own sales force or operates its own retail stores
company utilizes independent agents, distributors, and/or wholeseller
special retailer- offer less variety than department stores
supermarkets- departmentalized, single-story retail establishment that offer a variety of food and non food items. mostly on self service basis
convenience stores- offer some of the same product as supermarkets, but the merchandise mix is limited to high-turnover convenience and impulse product
discount retailer
hard discounters- offer a limited assortment of goods at rock-bottom prices
hypermarkets- hybrid retailing format combining the discounter,supermarket and warehouse club approaches under a single roof
superstores- specialize in selling vast assortment of a perticular product ccategory
shopping mall
outlet stores
order processing
includes order entry in which the order is actually entered into a company information system; order handling, which involve locating,assembling and moving product into distribution and order delivery
warehousing
used to store goods until they are sold
inventory management
ensures that company neither runs out of manufacturing components or finished goods nor incurs the expense and risk of carrying excessive stock of these items
transportation
method or mode a company should utilize when moving product through domestic and global channel