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Mass Customisation (Benefits (Greater protection from market changes,…
Mass Customisation
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Types
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Transparent customisation: occurs when unique items are provided to each customer but are not specifically identified as customised products
Collaborative customisation: works closely with individual customers to develop a product that suits the individual customer's precise needs.
Cosmetic customisation: where standardised products are produced but marketed to different customers in different ways.
Difficulties
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Greater expenses in terms of IT, capital equiptment and staff training
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