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Mass customisation (Benefits (Cost reductions, Higher revenue, Greater…

- - - - for example, Dell computers make computers with specified preferences from the customer.
  - - - An example of this is audio tours of museums where the user can alter the order of the clips to suit their wants.
  - - - For example, Ritz-Carlton hotels keep a database of previous customer's wants, and then provides that when they next stay. This could be providing specific newspaper or toiletries.
  - - - For example, Planters Peanuts packages its products in different ways depending on the retailer they are selling to.