Please enable JavaScript.

Coggle requires JavaScript to display documents.

"What is" (Separate Recruiting (No rejection on more than two…

- - - - Fruit & veggie
        
        Baby carrot
        
        Salad
        
        Avocado
      - Meat & dairy
        
        Cheese
        
        Jerky
        
        Greek yoghurt
      - Snack
        
        Chips
        
        Crackers
        
        Nuts
        
        Cereal
      - Dessert
        
        Ice cream
        
        Cheese cask
        
        Chocolate bar
- - - - Plan B: Product + Concept board (remove noise from branding)
- - - - Risk: Frequency assumption maybe too limited
  - - - How eating these foods makes them feel
      - Which aspects of the foods makes them feel that way
    - - What sorts of feelings or emotions do they associate or have when eating these foods (M)
  - - - Assumption: use the most important criteria for them (their own rationale)
  - - - Food representative in continuum
        
        Terms describing products & perception