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CB6 (Consumer Decision-Making Process (evaluation of alternatives (evoked…
CB6
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Goals of AI in Marketing
Prediction (success of the email campaign, improve marketing efforts)
Anticipation --> Autosuggestion, when to leave, where to go
hyper personalization --> conclusion from past, personalize info
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dual processing theory
intuitive, experimental, affective system
analytical, deliberative, processing system
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person sensitivity bias --> more extreme reaction to outcomes delivered by a person instead of a machine
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