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Block 1 - Big ideas in organisations :bulb: (Marketing Mix (Pricing (Types…
Block 1 - Big ideas in organisations :bulb:
Marketing
Concept
Orientation
Function
Process
Mission, vision & values
Corporate Strategy
Opportunities & resources :moneybag:
Enviroment
Micro :black_small_square:
Macro :black_large_square:
Competitive
Advantage :weight_lifter:
Positions & differential advantage
Strategic
Objectives
Focus
Research :bookmark_tabs:
Roles
Process
Ethics
Small/Non-Profit business
Focusing an Offering
Markets
Segmentation :card_index_dividers:
Targeting
Positioning
Marketing Mix
Product
Development
Planning
Failure/Success :fireworks:
Place
Distribution :articulated_lorry:
Traditional
Collaborative
Multiple
Promotion
Communication Process :phone:
Pricing
Types
Factors
Product mix
Business markets :man_in_business_suit_levitating:
Approaches
Ethics :latin_cross:
Services/Non-Profit :hospital:
People
Processes
Physical Evidence
Operations :factory:
Management
Input/Process/Output
Strategy
Influence Model
Objectives
Trade-offs
Focus
Marketing & operations
Coordination :speaking_head_in_silhouette:
Design :dress:
Product & Service
Development :building_construction:
Design Process :lower_left_paintbrush:
Design Thinking :thinking_face:
Quality Function Deployment
Processes
Four Step Approached
Raising Finance
Traditional
Retained earnings
Working Capitol
Debt factoring
Overdrafts
Leasing
Equity Finance :money_with_wings:
Bank :bank:
Alternative
Crowdfunding
Peer-to-Peer :silhouettes:
Microfinance
Economic Stability :scales:
External Enviroment :thunder_cloud_and_rain:
STEEPLE
Labour :construction_worker:
Shortages
Immigration
Public/Non-profit
Value
Management