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Block 1 - Big ideas in organisations (Marketing (Concepts (Mission, vision…

- - - - Anaylsis
      - Strategy
    - - Four steps
    - - Six steps
      - Mission statement
      - Beliefs
    - - Evaluating
      - Scanning
      - Capabilities & Assets
  - - - Customer
      - Intermediaries
      - Suppliers
      - Competitors
      - Publics
    - - Social
      - Technological
      - Economic
      - Enviromental
      - Political
      - Legal
      - Ethical
    - - Advantage
      - Positions & differential advantage
    - - Objectives
      - Focus