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CB5 (self-conscious emotions (pride: action / achievement positive light,…
CB5
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Attitudes
Cognitive Information processing: CAB, High Involvent
Behavioral Learning: CBA, low involvement
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source factors
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sleeper effect --> disassociation of the message from its source --> remember content, not source
differential decay --> negative memory of low credibility sources decays faster than the content of message
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Asch Paradigm: Consensus, normal behavior influenced by what others think