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Market Entry Strategies (From Home Base (PARTNERING (advantage (Useful in…

- - - - Agents & Distributors represent your interests
      - Good Reputation:
      - Knowledge of Market
    - - High Responsibility
      - High Liability
  - - - Have to rely on licensee
      - Poor Strategy
        
        Poor quality management
        
        Damage brand/product reputation
    - - Licensee responsible for cost
      - Faster
      - Entry into foreign markets
      - Low capital requirements
  - - - Larger Firm Markets for you
      - Works with lack of target audience knowledge
    - - :
  - - - New insights and expertise
      - Better Resources
      - Shared Risk
      - Flexible
    - - Objectives:
        
        vague
        
        unrealistic
        
        unclear
      - Culture Clashing
      - Locked in, hard to leave
  - - - Useful in markets w/ different..
        
        Business
        
        Social
        
        Culture
      - Income Splitting
      - Flexible
    - - Partner Liability
      - Friction
        
        Disagreements
    - - Knowledge
      - Contacts
      - Customers
- - - - Require updates & improvements
      - Poss. poor location
      - Poss. low staff morale
      - High Investment
    - - Local Company Status
        
        Established Customer Base
        
        Gov. treat as local firm
        
        Local Knowledge
      - Securing Loans
        
        Attracting Customers
  - - - Only one contractor
        
        Responsible, forces good results
      - No risk of not being paid
      - Low Failure Rate
    - - High Budget
  - - - Direct Entry
      - Adaptation
        
        Effective
      - Customization
    - - Slow Start Up
  - - - Royalty Payments
    - - Rapid Market Expansion
      - Established Customer Base