Please enable JavaScript.
Coggle requires JavaScript to display documents.
CB4 (Basic Human Emotion (Anger --> Price Gouging, Insider trading,…
CB4
Basic Human Emotion
Anger --> Price Gouging, Insider trading
Disgust: political ad, comparisons to competitors, inferior products
fear --> insurances, warranties
happiness --> customer service. customizing products,
sadness --> comfort foods, charitable donations
surprise--> purchase discount, surprise perks
-
-
-
-
-
emotion triggered by type, strength (degree of arousal) und direction (valence)
-
emotions: function of perception, sensation and cognition
-
-