Workshop
Use the 5-step playbook for data storytelling to drive more value (Cinny Little)
goal - do something different
Ice breaker - what are the 1-3 words you use to describe your greatest challenge in your work - budget, time, people
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improve business outcomes
Customer wants what they want, where and when they want it. goal is to use data to deliver insights that are used to optimize the customer experiences that matter most to business outcomes
Types of insights: marketing, sales, risk, customer services, product, customer insights
Talent Needs
soft skills
world of economic forum - the future of job reports
resilience
creativity, initative
customer, not internal silo, oreitnation
data, analytics, and tech
Business experts
Persuasion, "translation"
storytelling, visualization
SERVE AND LEAD
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why stories?
proven to dirve engagmenet that results in taking more actiosn from data and singihts
anytime your are communicating about data and insightst that can improve business outcomes
5 Steps Playbook
outperform competitors
active data across org silos at a higher rate
- Define the purpose of your story
- Conduct an analysis of the audience frame of mind
- Stricture your story with the three-act- play outline
- Rehearse your story with colleagues. Take and give feedback
- Always have a "speedthroughs" version ready
create new neuron pathways
Tell me about your morning in less than a minute
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