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Workshop Use the 5-step playbook for data storytelling to drive more…
Workshop
Use the 5-step playbook for data storytelling to drive more value (Cinny Little)
goal - do something different
Ice breaker - what are the 1-3 words you use to describe your greatest challenge in your work - budget, time, people
improve business outcomes
Talent Needs
soft skills
world of economic forum - the future of job reports
resilience
creativity, initative
customer, not internal silo, oreitnation
Persuasion, "translation"
storytelling, visualization
SERVE AND LEAD
data, analytics, and tech
Business experts
why stories?
proven to dirve engagmenet that results in taking more actiosn from data and singihts
anytime your are communicating about data and insightst that can improve business outcomes
outperform competitors
active data across org silos at a higher rate
create new neuron pathways
Customer wants what they want, where and when they want it. goal is to use data to deliver insights that are used to optimize the customer experiences that matter most to business outcomes
Types of insights: marketing, sales, risk, customer services, product, customer insights
5 Steps Playbook
Define the purpose of your story
Conduct an analysis of the audience frame of mind
Stricture your story with the three-act- play outline
Rehearse your story with colleagues. Take and give feedback
Always have a "speedthroughs" version ready
Tell me about your morning in less than a minute
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