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Block 1 - Big ideas in organisations (Marketing Mix (Price, Product, Place…
Block 1 - Big ideas in organisations
Marketing
Concept
Define
Orientation
Function
Process
Mission, vision & value
Corporate Strategy
Organisation opportunities & resources
Enviroment
Micro enviroment
macro enviroment
competitive advantage
competitive positions
differential advantage
strategic
objectives
focus
Research
Roles
Process
Small Business
Non-Profit organisations
Ethics
Marketing Mix
Price
Product
Place
Promotion
Marketing service & ops
Focusing an offering
Markets
Segmentation
Taregting
Needs & wants
Positioning
Operations
Management
Strategy
Marketing & Ops co-ordination