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The role of sound (Games (UI (Interface), Environmental sounds (Zone),…
The role of sound
Games
UI (Interface)
Environmental sounds (Zone)
Event sounds (Effect)
Dynamic audio vs adaptive audio
Atmosphere (Affect)
Film & TV
Narrative
Atmosphere
Setting the scene
Diegetic vs non-diegetic sound
Cartoons
Excitement/colour
Conveys action
Theme tunes
Character personality
Advertising
Establishing tone
'Idents'