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Block 1 - Big ideas in organisations (Marketing (Concept (Process (Market…

- - - - Market Anaylsis
      - Strategy
      - Offering
      - Implementation, Monitoring & evaluation
    - - Six tests
      - Mission Statement
      - Beliefs
    - - Marketing Opportunities
      - Enviromental Scanning
      - Capabilties & Assets
  - - - Customers :silhouettes:
      - Intermediaries
      - Suppliers
      - Competitors :medal:
      - Publics
    - - Enviromental
      - Political
      - Economic
      - Legal
      - Technological
      - Ethical
      - Social