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G4_[CO]-Ch7 Tactics (Stirring up the fog (make things complicated,…

- - - - complex pricing schemes to mask high prices
        
        harder for buyer to comparison
  - - - Japan DDI "chip phones"
        
        Complex pricing schemes have a number of cost
  - - - first class
      - regular coach
        
        healthy imitation
        
        spoiler: TWA
        
        cut price and steal share
        
        pressing short-term cash need
        
        Bob Crandall hadn't won industry popularity contests
      - two discount fares
- - - - domain of tactics
- - - - Whole game
  - - - rising at three times the inflaction
      - contained a little-noticed provision
        
        to choose between must-carry status and retransmission consent
  - - - Intel’s Pentium chip
        
        alarmed by notionthat a computer chip could actually make error
- - - - 0.625%+minimum guarantee of $2.5 million
        
        win-win
- - - - Negotiation Traps
        
        As the Escrow files
        
        Can be full of bluffing and posturing
        
        Use of a settlement escrow
        
        What you know and what other people know aren't the only things that matter
        
        The cat in the bag
        
        There's room for doubts and that may be the best way to leave things
        
        Differences of opinion can actually make it easier to reach an agreement
- - - - low-based/ high-bonus
        
        the man is confident on his ability to make money for the company
      - high-base/ low-bonus
        
        the man is rather risk-averse, he lacks confidence in his work