Please enable JavaScript.
Coggle requires JavaScript to display documents.
Brendon Burchard - 5 Marketing Campaigns (Why I almost failed... (Didn'…
Brendon Burchard - 5 Marketing Campaigns
Why I almost failed...
Didn't think my background was "fancy" enough
Doesn't matter...do you want to help people and are you driven? That's all that matters
Never undervalue who you are or what you can do.
Raise Ambition!
I complained about starting small
Everyone starts small, it is part of the process
No matter how small, start something that matters
I made everything about my FIRST product
Need to focus on diversity and sales
Books
Seminars
Online Courses
Masterminds
Podcasts
Certificatons
Consulting
Coaching
Apps/Tools/"Swag"
Need an "integrated product suite" to make $$$
I didn't realize that this was a "real industry" with standards and best practices
Do not reinvent the wheel - learn from what has been done by successful people
I didn't focus and invest in funnels fast enough
All of the wealth in this industry depends on "evergreen marketing campaigns"
Strategies
OVO - Opt-in, Value, Offer - the base
Promise something great, get their name and email, send them a free thing (3 free things), then offer something for sale
Don't forget to follow up
Create a deadline
Good affiliate marketing (get others to send their traffic to your opt-in)
This was all of Brendon's marketing for 5 years
Application Campaigns - show a case study and explain why it worked
This could be successful students, achievements, testimonials
Show a mini-documentary - tell your story, the obstacles you encountered, and how you overcame them (doesn't have to be long, don't overdo it)
Send viewers an application to do one-on-one work
Close on the phone - "Hey John, glad you want to work together...why?"
Even if they don't take the application, they will purchase other products
Free Book/Product and Shipping Promo
They sign up for a free book - they pay S+H
Checkout page contains an upsell, then another, then another (possibly different medium), etc.
Send free value again
Then offer a premium product
$1 Trial on Subscription Service
Start with a letter that links to sales video
Send sample product/video/book/literature
Look for upsell
7 Day Live Launch
Promise something awesome, go live 4 days in a row teaching, last day is promo for product (and recordings of previous lectures as upsell), give a deadline (have to sign up in 24/48/72 hours or offer is gone)
Notes
Email campaigns close the best
The only thing more irresistable than an offer is a deadline
Frequency - people need to see things 5 times
Know What Works! - Learn, observe, test
Test, re-work, repeat