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What are users looking for from their next mattress? (I know the size of…
What are users looking for from their next mattress?
I know the size of mattress I need
I want something that is durable and is going to last me a long time
I prefer a foam mattress
I prefer a firmer mattress
I want a mattress that gives more support
I want a mattress that is soft and comfortable
The price of the mattress needs to be right
I want a mattress that keeps me cool
I want a mattress that feels as though it's of a good material
It's impossible to go through every mattress to understand what will give me a good night's sleep, so some guidance is important to me
I prefer to try a mattress out before I buy
I want a quality sprung mattress
I want a memory foam mattress
I want a mattress from a popular, well-known, brand
How the mattress is delivered is important to me. It might be difficult to get in my house so a 'compressed' one would work well
I want to be able to compare the features of a few mattresses
I don't need to try the mattress before I buy, I'm comfortable buying it online
Some advice and guidance is important for me given that I have low knowledge about mattresses and for something that is of a higher price point this well help me make a confident choice
I want a mattress that is well reviewed
I want a mattress that will support my bad back
I want a mattress that is good for my posture
Clear product information about what is good about a given product and why it would be suitable
For key product features to be described in a way that I can easily understand
Enough product choice, with the ability to easily compare these