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Transnational audiences: geocultural approaches (the geopolotics of…
Transnational audiences: geocultural approaches
the geopolotics of transnational communication
1) media studies have increasingly embraced a new 'transnational' paradigm
2) new media and information technology is a driving force for contemporary cultural flows escaping the previously fixed terrirories and national structures.
3) globalisation and the 'transnational'
4) utopian and dystopian reading of globalisation
5) transnational modes of media analysis should focus on the nature of media reception (i.e. audience research)
the human geography of audience research
1) social comm theory: inherently internalist tendency
2) imagined community
3) diasporic audience and crossover audience
4) media content: non-resident audiences
5) community-based approach lacks the attention to the specifics of place
the cultural geography of transnational media
1) area studies
2) language and cultural spheres
3) affinity / cultural proximity approach
4) geocultural approach
conclusion
不知道在BB什么我想暴打作者 ：）