Promotional material research (Task sheets (Call sheet, Release forms,…
Promotional material research
Find examples, information and details
Get data from other dance studio, look at their promotional material e.g. websites and compare it to what your going to make with your planning and practical as well
who is it that consumes your chosen media content
Look into existing statistics of audience using your own platform
e.g. look at comments, likes, reviews
Audience outlook on similar products. Look at reviews, likes, comments, discussion etc.
Look at other promotional video's on other dance studios
Research into who your target audience is
What you can do to appeal to your target audience
Find out whether your target audience like about your idea
Find out what platforms your target audience would use and reflect
Audience is the key part in this project
Reflection on researh
Show independence in decision making in planning and your project coming together.
Reflect on your findings, how your findings are shaping your decision and how your making process.
Talk about how your to present your work
Research into the different platforms they already have
Talk about what your gonna do to help improve their platform
Contextual research - Analyse similar products, Discuss their characteristics of the audience and how they relate
Topic research - help develop content, narrative, script, visual/audio
Sketch of dance studio
Legal and ethical constraints
Soundtrack and audio planning
My final idea is to bring and create attention to my auntie's dancing school through a promotional video.