Please enable JavaScript.
Coggle requires JavaScript to display documents.
CH 14 - What Stage Are You At (Example (Restaurant (Empathy Learn about…
CH 14 - What Stage Are You At
Defining Stages
What stages are you at?
Empathy: Get inside your target market's head and be sure what they will pay for by interviewing and running surveys.
Stickiness: Find out the if you can build a solution to the problem you've discovered.
Virality: Word of mouth is endorsement from the existing users. And virality is a force multiple for paid customer acquisition. Design the acquisition and onboarding process for new vistors.
Revenue: maximizing and optimizing the revenue.
Scale: from growing your business to grow your market.
Example
Restaurant
Empathy
Learn about diners
Stickness
Develop a menu and test and iterate
Until full table and patrons are returning
!! Cost are high
Virality
Customer Loyal Program
Engage in social network
Revenue
Fewer free meals
Cost Control
Standardization
Scale
More marketing and promotion
Open branches
To-b SaaS
Empathy
Background experience
Stickness
低成本、快速迭代改善產品服務
鼓勵用戶使用Standardized solution
不會花太多成本開發小眾功能
Product team react to user quickly (directly confront user)
Virality
Testmonial
Launch user group
Automate support*
API
Revenue
Recurring license is the main revenue
Cost control
運營自動化、外包...
決定開發優先順序時，需增加 ”錢“ 的權重
Scale
增加 Distributor
更多大型公司 integrate our tool
Attending large trade show