All products that contain palm sugar as the ingredient (food - the topic…
All products that contain palm sugar as the ingredient
tons of company sell sanctum soaps for example: bath and body works
Easy product to use palm sugar instead of palm oil
no artificial flavours containing
Selling point: when you light a candle, you are able to relax after a very long day at work or school.
Audience: Our target audience is for all ages, since we are selling candles, people from all age could use it. It isn't harmful to anyone, you could light it at home and let the scent waft through the living room. When the boss is making you work through the night, you wouldn't feel as stressed. As for the elders, they could light up a candle while watching television or when they are sitting at home reading a book.
Conclusion: We have chose to sell candles because it is suitable for all ages and this product has a good selling point, therefore, our product would sell quickly.
daily products - even though selling daily products is a good idea, because it a product where palm oil or sugar isn't essential to these daily products. In addition to that, there is already a lot companies and people in business who sells organic daily products without palm oil or palm sugar
food - the topic is too broad and even if we narrowed it down, a lot of people in business already sells different foods that contain palm sugar and not palm oil, that is why we didn't choose this topic.
cookies and crackers
beauty products - it is hard product to make and the target audience is very specific, hence, less people would buy the product, ergo less money.
These products contain palm oil, we firstly thought of these ideas as makeup and beauty products are very popular among the society these days. Though, we eventually chose another product (candle) as we thought it might be more unique. And we also assumed that as it is so popular, a lot of other groups might take this idea.