2-6a Consumerism consists of all activities undertaken to protect the rights of consumers. The fundamental issues pursued by the consumer movement fall into three categories: environmental protection, product performance and safety, and information disclosure. The Basic Rights of Consumers. that consumers have a right to safety, to be informed, to choose, and to be heard. Two additional rights right to consumer education and the right to courteous service. These six rights are the basis of much of the consumer-oriented legislation passed during the last 45 years. •The Right To Safety. •The Right To Be Informed. •The Right To Choose. •The Right To Be Heard. The major forces in consumerism are individual consumer advocates and organizations, consumer education programs, and consumer laws