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Brief Business Messages (Writing Routine and Positive Messages (Common…
Brief Business Messages
Writing Routine and Positive Messages
Stating your Request up Front
Assume that your Audience will Comply
Be Specific
Pay Attention
Common Examples of Routine Requests
Asking for Information or Action
Asking for Recommendations
Making Claims for Requesting Adjustments
Strategy for Routine Replies and Positive Messages
Provide Necessary Details and Explanation
End with a Courteous Close
Start with the Main Idea
Common Examples of Routine Replies and Positive Messages
Recommendations
Routine Informational Messages
Grants of Claims and Requests for Adjustment
Good-News Announcements
Answers to Routine Requests
Goodwill Messages
Crafting Messages for Digital Channels
Modes for Digital Media
Oreintations
Summaries
Comments and Critiques
Conversations
Reference Materials
Narratives
Teasers
Status Updates and Announcements
Tutorials
Media Choices for Brief Messages
Instant Messaging (IM)
Text Messaging
Email
Blogging and Microblogging
Information and Content Sharing Sites
Podcasting
Social Media
Business Communication Uses of Social Media
Building Communities
Socializing Brands and Companies
Fostering Collaboration
Understanding Target Markets
Integrating Company Workforces
Recruiting Employees and business Partners
Connecting with Sales Prospects
Supporting Customers
Extending the Organization
Writing Persuasive Messages
Common Examples of Persuasive Business Messages
Persuasive Presentation of Ideas
Persuasive Claims and Requests for Adjustment
Persuasive Requests for Action
Developing Persuasive Business Messages
Balance Emotional and Logical Appeals
Reinforcing your Position
Frame your Arguments
Anticipate Objectives
Avoid Common Mistakes in Persuasive Communication
Writing Promotional Messages for Social Media
Initiate and Respond to Conversations within the Community
Provide Information People Want
Listen at Least as Much as you Talk
Identify and Support your Champions
Facilitate Community Building
Be Real
Integrate Conventional Marketing and Sales Strategies at the Right Time and in the Right Places
Writing Negative Messages
Three Steps of the Direct Approach
Provide Reasons and Additional Information
Close on a Respectful Note
Open with a Clear Statement of the Bad News
Responding to Negative Information in a Social Media Environment
Engage Early, Engage Often
Monitor the Conversation
Evaluate Negative Messages
Respond Appropriately
Four Steps of the Indirect Approach
Provide Reasons and Additional Information
Continue with a Clear Statement of the Bad News
Close on a Respectful Note
Open with a Buffer