:red_flag: Yum! Brands, Taco Bell's parent company, was sued over the contents of its meat. The lawsuit alleged that the company's "seasoned beef" contained only 35% beef, and that Taco Bell was lying in its advertising.
Taco Bell explicitly declared the claims false, and shared with the public its percentages (88% beef, 12% secret recipe), along with the ingredients in the secret recipe itself.
The company quickly fired up a multi-platform PR campaign to shoot down the allegations and get the word out about its "not-so-secret" recipe. It included traditional local market newspaper ads, but focused on online marketing with a YouTube channel, Facebook page, and more.
The result: Taco Bell's existing consumer base responded overwhelming well to the campaign. The social media platforms shined, with the vast majority of commenters supporting the company's stance.