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Big ideas in Organisations (The Marketing mix (Promotion (Digital…
Big ideas in Organisations
The design of process
Understanding the design factor
Process choice
Layout choice
Detailed design
Key objectives
Minimise location cost
Equipment location
Even flow of resources
Minimise distance travelled
Accessibility
Changeable
Safety
Environment
Cost focused
Minimise transport cost
customer experience
Revenue focused
Functional layout
Fixed position layout
Product layout
Hybrid and mixed layouts
Project processes
Mass process
Batch processes
Continuous process
Professional services
Service shops
Jobbing process
Mass services
Variety
Volume
Variation
Visibility
The Marketing mix
Place
Collaborative distribution
Backhaul
Co-loading
Continuous move routing
Physical internet
Multiple distrubution
Traditional distribution
Manufacturer
Wholesaler
Retailer
Consumer
Vertical marketing system
Manufacturer,Wholesaler,Retailer
Price
Customer based pricing
Demand pricing
Good value pricing
Psychological based pricing
Value added pricing
Cost based pricing
Fixed cost
Cost plus pricing
Marginal cost pricing
Competitor based pricing
Competitive bidding
Going rate pricing
Product
New product development
Launch
Concept/project evaluation
Concept Generation
Opportunity identification and selection
Development (technical and marketing)
Product benefits
Augmented product
Delivery and credit
Instillation
Warranty
After sales service
Core product
Actual product
Features
Styling
Packaging
Quality
Brand name
Types of product
Convenience (Frequently purchased)
Unsought (little knowledge)
Speciality (special purchase)
Shopping (less frequently purchased)
Promotion
Digital marketing
Sponsorship
Direct marketing
Personal selling
Advertising
Public relations
People
Staff
Serve
Influence
Receptiveness
Off putting
Customer
Loyalty
Trust
Expectations
Individuality
Process
Customer involvement
Transactions with service staff
Service efficiency
Customer value
Physical evidence
Service quality
Service experience
Repeat custom
Purchase selection
Product and service design
Service design
The organising idea
The service experience
The value of the service
The service operation
The service outcome
Product design
Aesthetics
Reliability
Durability
Maintainability
Produce-ability
New product
New product development
New generation of product
Incremental enhancement of existing products
Breakthrough products
New product failure
There is no market for the product despite its novel features
The company cannot support growth
The product is launched too soon
The product does not have sufficient appeal to the market
The customer does not understand the product
Design thinking
See the bigger picture
Reframe ideas
Understand the user
Collaborate
No idea is too wild
Test your ideas
Design process
Discover
Develop
Define
Design
Raising finance - SME's
Financing through retained earnings and working capital
Recievables
Cash in the bank
Inventory
Payables
Bank overdrafts
Lease financing
Finance lease
Operating lease
Bank facility finance
Syndicated
Bilateral facility
Equity finance
Ordinary shares
Voting rights
Ownership
Profit share
Preference shares
Fixed profit share
Voting rights on major issues
Venture capital
Private equity
High returns
High risk
Funds can be gained quickly
Financing through debt factoring
Credit exposure reduction
Cash flow management
Non-recourse factoring
Recourse factoring
The marketing environment
Macro Environment
Technological Ideas
Strategic window
Legal factors
Economic factors
Environmental factors
Social factors
Political factors
Opportunities for innovation
Ethical factors
Micro Environment
Key stakeholders
Suppliers
Finished goods
Components
Raw materials
Marketing intermediaries
Distributors
Retailers
Marketing consultants
Wholesalers
Customers
Government
Business
International
Consumer
Reseller
Public
Financial
Media
Citizen-action
Government
General
Internal
Local
Competitors
Substitutes
New entrants
Direct competitors
Operations strategy
Marketing strategy
Market segmentation
Operations performance requirements
Cost
Material
Labour
Equipment
Working capital
Dependability
Delivery promise
Sustainability
Environmental sustainability
Economic sustainability
Social sustainability
Quality
Conformance quality
Speed
Waiting time
Throughput time
response time
Lead time
Flexibility
Response flexibility
Volume flexibility
Mix flexibility
Variety flexibility
Range flexibility
Competitive strategy
Workforce
Management structure
Skills and capabilities
Work patterns
Planning and coordination
Technology
Automated processes
Integrated systems
Dedicated technology
Supply chain development
Suppliers
Global supply network
Outsource work
Long term suppliers
Capacity and facilities
Number of facilities
Size of site
Location
Lead or lag
Independent sites