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Digital Media (Advatange (Intelligence, Interactive, Individualization,…
Digital Media
Advatange
Intelligence
Interactive
Individualization
Independence of Location
Industry Restructuring
Integration
Social Media
Trust over sell
aspects
Communication Technology
Connection
Co-operation
Collaboration
Platform
Facebook
Wechat
IG
Line
Kakaotalk
Blog
Type
Personal
Corporate
Questiion
by Device
by Genre
by Media Type
Blogging Tips
Post regularly
Stick genres
Not subscribe
Clean and simple theme
Make Money tips
Sell Ads
Help Sell
Solicit contributions
Market Service
Blog Post Planning
Headline
Hook
Photo
Body
Summary
Call to Action
Web base mobile technology
Share, co-create post
highly interactive
Knowledge
Information
Value
Youtube
Browse
Hero content
Search
Hygiene content
Consumer
Awareness> Familiarity> Consideration> Purchase> Loyalty
Consumer Insight
Data Exploration> Profiling and Segment> Modeling> Evaluation
Marketing segmentation
Demographic
Typical Types
Generation Z
Yuppies
Understanding Digital Generation
Personas
Significant precision
Scenario
Actor
Goal
Setting
Plot
Customer Journey Maps
Action> Feeling> Desired outcomes> Pain Points
Cheat Sheet
Open to Possibility> Decision to buy or change> Evaluating> Shopping> Experience
Dynamic Media
is
interactive
multilayered
accessible
Bloom's Taxonomy
create
evaluate
analyze
apply
Understanding
Remember
Digital story
Owing Insights
Owning Emotions
Finding moment
Seeing and hearing story
Assembling
Share
Platform
Hardware
Software
Breakthrough
Outdoor
Don't forget physical
Content is King
Think big
Don;t focus on business
utilize social media
Embrace simplicity
Features
Demand-side
Dialogue
Communication
One-to-one/Many-to-many communication model
Type
Earned
Sharing
Owned
Web Properties
Paid
Advertising
Digital Marketing Strategy
Increase Understanding online customers
Increase market share online
Powerful value proposition online
Web Marketing
Type
Inbound Marketing
Display Avertising
Affiliate
Search Engine MArketing
Referral Marketing
Email Marketing
Element
Trust
Website
Search Engine Marketing
Content
Website Building
Content Map
Creative Brief
Technology Decisions
Wireframes
Factors
Interactivity
Group Forming
Ecommerce
Shopping Cart > Payment Gateway > Merchant Account >Bank Account
Social Marketing
Search Engine Optimization (SEO)
Pay-per-click (PPC)
Mobile Marketing
Success
Mobile
Intimate
Social
Transactional
Mobile Search
SEO
PPC
QR-code
NFC
Digital Fomats & Distributed Online
Digital Media Campaign Proposal
Big Idea
Project Nature
Introduction
Topic
Big Idea
Brand Profile
Blueprint
Relationship
Agreement
Nature
Distinctive
New market position
Vision
Mission
Goal
Objective
Target Audience
Brand personality
Message
Promise
Action Plan
Touch Point
Content Marketing
Readability Checklist
Text room breath
Uppercase type with care
Avoid long line of text
Build contrast into each page
Avoid text wraps
Keep subheads short
Monitor the details
Frameworks
Purpose & Goals
Campaign goals
Cost saving goals
Business-growth goals
Audience
Story
Why happened
Process
On-going
Measurement
Analytics Pyramid
Principle of customer delight
Engage
Listening
Special benefit & Fun
Valued
Benefits
Increase sales
Cost saving
loyalty
strategic marketing approach
Truly relevant
useful content
good for
Bottom line
Customers
Traditional Media
Features
Supply-side
One-to-many communication model
Branding
Monologue