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GLOBAL ISSUES TERM 2 PRESENTATION - RISK BEHAVIOUR (Section 2 -…
GLOBAL ISSUES TERM 2 PRESENTATION - RISK BEHAVIOUR
Introduction
Attention getter video - "But Alive" , 57 seconds long
Introduce our research question and topic
Discuss aim of our presentation
Agenda
Section 1 - Research and Context (document reality)
Discuss types of research we did - desk, interviews, survey
Define our concept - risk behaviour
Show class common examples of risk behaviour
Discuss class survey - how we focused the scope of our topic and chose our 5 main risk behaviours with which we will present communication strategies
Why do people take part in risky behaviour
Biological factors
Cognitive factors
Socio-cultural factors
including short clip of Heineken advertisement 32 seconds long
Section 2 - Organisational Communication
Differentiate between the 2 categories of risk behaviour communication - Comprehension & Abstinence
Show a map of where each technique is used globally and what factors contribute to this
Portugal VS USA example
Further elaboration and examples of abstinence
Further elaboration and examples of comprehension
Discuss and compare based on our concept of sustainable communication
Successful example/case study Mr. Condom Thailand
Section 3 - Professional Debate
Perspectives of 3 different professionals
Psychologist
Chairman of Eve & Rave Switzerland
Psychology professor
Last section - Advice
Discuss stages of change model
give advice
Class activity and pre-class assignment
Pre-class assignment
recreate a campaign
Activity
discuss aim of activity
explain activity
do activity
AIM of presentation: (1)increase awareness about risk behaviour and communication strategies (2) challenge existing perspectives