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[G2] CO 8 Scope (Links through Rules (Long-Term Contracts (Pros (more…

- - - - Hard to write and enforce
    - - more aggressive competition between suppliers (customer)
      - Use your power to lock it in
  - - - Buy one and get 5$ discount on the other
- - - - Anytime there's a player in your game who's also a player in other game, the 2 games linked
    - - arise whenever your customers or suppliers participant in more than one market
    - - impose constrains on what players can do, and these constraints can link what would otherwise be separate games
    - - by changing perceptions, can change the links between games
    - - It's too complicated to think of everything as one large game
- - - - A challenger prices a superior product sufficiently high
        
        Avoid eating into sales of the incumbent's existing product
      - A challenger bets on an unproven product-one with some chance of failing
    - - The incumbent holds back from copying the challenger
        
        Avoid triggering price competition and accelerating cannibalization of its existing product
        
        Sega(super sonic) and Nintendo(super nintendo)
        
        Nintendo reluctant to kill the 8-bit video game market
      - The incumbent holds may copy the challenger
        
        But doesn't apply its existing brand names for fear they'll be damaged if the product fails
        
        Procter&Gamble and Softsoap
        
        P&G reluctant to risk its Ivory brand
  - - - Strategys
        
        Revise, and revise again
        
        Rent textbook
        
        Electronic publishing
    - - Nintendo