Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product decision (Branding & Benefits (An effective brand name (Easy…
Product decision
Branding & Benefits
Brand
Brand name
Mark
Equity
Master Brand
Copyright
An effective brand name
Easy to pronounce
Easy to recognize
Short, unique
Describe the product
Has positive Connation
is legally protactable
Group of product
Non-durable goods
Durable goods
Services
Product item, lines & mixes
Product Modification
Quality
Functional
Style
Product line extension
Product line contraction
Classification of product
Business product
Consumer Product
Convenience
Staples
Impluse
Emergency
Shopping
Heterogenous
Homogenous
Specialty
Unsought