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Consumer decision making (Consumer buying decision process (Information…
Consumer decision making
Consumer buying decision process
Recognition of Need
Information search
Internal
External
Alternative evaluation
Decision to purchase
Behaviour after buying
Types of consumer buying decision
Routine response behavior
Limited decision making
Extensive decision making
Factor influencing consumer buying decisions
Culture Factors
Culture
Sub-culture
Social class
Social Factors
Reference Group
Family
Opinion Leader
Psychological Factors
Motivation
Learning
Perception
Belief and attitude