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ENES140 BS (For your new business idea, discuss how the learning curve…

- - - - I know a lot of people and have a lot of resources
- - - - Industries that have low knowledge conditions would be those that perhaps anyone could enter if they had sufficient money, a viable location, or the right relations
    - - The knowledge conditions to make hypebeast clothing is very low. No degree is necessary, all one really has to invest is time and effort. All the major industry know-how for clothing-such as distribution, market testing, etc.-can be found online. GQ reports on the subreddit r/StreetwearStartup, where aspiring hypebeast entrepreneurs can ask for advice and receive feedback on their brands and designs. The CEO of the hypebeast clothing company Deadnight, Sam Hall, dedicates the success of his brand to the sub-reddit.
  - - - we need to satisfy customer needs in a better way, and we need to do it in a profitable way.
- - - - The founder of the streetwear company, Jerry Lorenzo, describes streetwear brands in a very encompassing way. "100%. It’s street in the sense that I’m self-taught. And, in the sense we don’t belong to a fashion house or have access to any resources outside of our own. No investors, no partners, etc. The product is pure as we’re not on the fashion calendar and our product is 100% a reflection of our perspective and capabilities. The collection comes out when it’s ready." (Hundreds, 2017). With this being said, it is easy to recognize that the barrier into entering the industry is low, and the existing industry structure allows this to happen. However, staying in the industry is a very hard thing. Brands appear and disappear
- - - - Social Capital
      - Graphic Design Work
      - Web Development work
- - - - observable characteristics of populations.
      - Millennials are projected to outnumber Baby Boomers next year. Numbering 71 million in 2016, Millennials in the United States are approaching Baby Boomers (74 million) in population and are projected to surpass them as the nation’s largest living adult generation in 2019 (CILLUFFO, 2018)
    - - how people think, how they feel, and their interests and values
      - Avoid trendy labels from generations past, and opt for classic or indie brands. (Wertz, 2018)
    - - improvements in technical processes
      - The first concerns sew-free technologies, primarily adhesive bonding of seams. (Tyler, 2012)
        
        Allows us to use Silk, Satin, and Velvet materials cheaper
    - - how the government
      - Trade war with china might raise up price (Lamar, 2018)
      - Also potential market in China is also limited