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Brief Business Messages (Crafting Messages for Digital Channels (instant…
Brief Business Messages
Crafting Messages for Digital Channels
instant messaging
text messaging
email
blogging & micro-blogging
Info & content sharing sites
podcasting
social networks
Writing Routine & Positive Messages
Strategy for Requests
Strategy for Replies
Writing Negative Messages
STEP 3: completing negative messages
direct approach
STEP 2: write negative message
indirect approach
STEP 1: planning negative messages
Writing Persuasive Messages
STEP 2: writing persuasive messages
STEP 1: planning persuasive messages
STEP 3: completing persuasive messages