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Market Entry Strategies (Direct Exporting: Sell directly to market…
Market Entry Strategies
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Partnering
Disadvantages: Prone to disagreements, liability for other partner's actions, liable for debt created by other partner
Advantages: Lower start up costs, shared risks, greater borrowing capacity
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Buying a Company
Advantages: No start up work, immediate cash flow, market already exists
Disadvantages: Large investment up front, plant and equipment could need updating, customers and staff have loyalty to previous owner
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