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IDEATION (How to attract users to buy products in their desire stage…
IDEATION
How to attract users to buy products in their desire stage
Embed Walmart product to social media
User A shares images on Instagram with products bought from Walmart
User A tags the products on the image
When clicking the tags, user B will enter the product page
User B loves the image and feels interested in the products
User A will receive a discount code if the image is popular
Embed social elements to Walmart.com
User A uploads images, shares his purchase and writes reviews
User A tags the products on the image
User B browses around in the "Photo" page and loves the image. User B feels interested in the products
When clicking the tags, user B will enter the product page
User A will receive a discount code if the image is popular
Build a new page called "Photo" where users can upload their image and share their life
Customized homepage
User can customize the homepage
User can follow the brand they like and see what's new on the homepage
User can follow the buyers they like and see what they bought recently on the homepage
QR code sticker
User A receives the QR code sticker with the product
User A attaches the QR code sticker on the product
User B is a friend of user A. User B sees how this product was used in daily life and feels interested.
User B scans the code and goes to the product page
After user A finished a purchase, he can choose to design a QR code sticker for this product
After user B finished the purchase, both user A and B will receive a discount code
How to empower users with efficient research experience?
Personalized Recommendation System
Analyze user preferences (price, aesthetics preference, brand)
Delete "People also view" and "People also buy"
Track purchase history
Only provide users with personalized recommendation and save their time
User input preference data (input hashtag, choose category they like, build user's profile, etc)
"Ask Other Buyers"
Tell user "80% buyers choose B product" when user is faced with choosing difficulties
Encourage user to ask other buyers when user is faced with choosing difficulties
Send discount code to active replier
Similar product comparison system
Centralize basic information (price, product description, storage, ratings)
Track price tends
Consider additional information (tax, shipping fee, coupons, discount)
Summarize reviews with word cloud