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Brief Business Messages (Persuasive Messages (Apply the three step writing…
Brief Business Messages
Persuasive Messages
Apply the three step writing process
Plan
Write
Complete
Use logic and emotional appeal
Sources
Credibility
Excellence
Clear and concise
Complete
Direct and upfront
Routine Replies and Positive Messages
Examples
Answering requests for information or action
Granting claims and requests for adjustment
Providing recommendations and references
Sharing routine information
Announcing good news
Strategy
Start with the main idea
Provide all details and explanation
End with a courteous close
Negative Messages
Indirect Approach
Open with a buffer
Build up the reasons for decision
Present the negative news
Offer more information
Close on a respectful note
Direct Approach
Open with the negative news
Give reasons for decision
Offer more information
Close on a respectful note