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G4_[CO]Ch8_Scope (Every game linked to other games (final level strategy…
G4_[CO]Ch8_Scope
Every game linked to other games
Today's game influence tommorrow's game
final level strategy
understanding
playing off
changing the links between game
you can use the links to your benefits
can creat new one
Sweet temptations
HSC factory was small
NutraSweet cut price
Stop competitors
gaining huge profit
always be a bigger game
3.Link through rules
B2B
long-tern contract
suppliers take it as a once-and-for-all competition
suppliers may have more added value in the future
short side of the market
hard to make a complete contract
short-tern contract
suppliers play lot of these games
they may not compete it aggressively
long side of the market
mass consumer market
packing discounts
links the game of selling A with B
stimulate both sales while reducing the costs
least effective when sell similar things toghther
cannot be resale
each item priced individually
Links between Game
Newcomers of business can lack
proven products
brands
loyal customers
manufacturing experience
Links through Tactics
Trade negotiations
Cable Retransmission Dissent
Broadcasters_KIII,CBS and NBC.Cable TV companies,TCI and Omnivision
Cable transmission consent
Don't mention it
Price guarantee
Contract of the year
Year end negotiation
the old drives out the new?
revise or perish
second hand textbook is the substitute for the new one
diminish the added value of the new one
revise
rent
e-book
Nintendo
Two year after
Super Mario released
A year after
jumped in to US
Price competition
Uncertainly can be the challenger’s friend.
moderate level
Softsoap
Competitor
wait-and-see
discovered the shortage of pumps.
Links between Game
PART describe and classify the links between games