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(Web mining (Web is the largest repository of data Data is in HTML, XML,…

- - - - Step 5: Evaluation
        Interpret results of a web-based mining session using association rule mining and clustering.
        Association Rule generated: IF P 4 & P10 THEN P15 (Confidence: ¾ = 75%, Support: ¾ = 75%)
        interpretation:
        Webpage Usability Optimisation – If direct links do not exist between the 3 pageviews, web site indexing structure can be modified to place one or more direct links between the pages
        
        Step 6: Deployment
        Possible actions to take based on results of web-based mining:
        Targeted Marketing Communications
        -Set up online advertising promotions
        -Send e-mail to promote products of likely interest to a select group of registered customers
        -Modify content of a Web site by grouping products likely to be purchased together
        Webpage Usability Optimisation:
        -Adapt the indexing structure of a Web site to better reflect the paths followed by typical users and the changes in needs of users over time. Step 6: Deployment
        Personalisation of web pages based on user profiles:
        -Implement strategy to personalize web pages
        -Manual : force users to register at web site
        -Data mining to automate personalisation based on actual user behaviour