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Questions (Planning (How to plan marketing activities for the next quarter…

- - - - What is the total marketing investment for this channel?
      - How is the health of the traffic generated to ADSK.com?
      - How is the funnel health on ADSK.com
      - What is the conversion rate for marketing driven traffic on ADSK.com?
      - Are we driving net new customers vs. existing customers on ADSK.com?
    - - What is the total marketing investment for this channel?
      - What is the total lead conversion rate?
        
        Health
        
        Trend
      - What is marketing contributed and influenced pipeline?
      - What is the marketing contributed and influenced revenue?
      - What is the ROAS and POAS?
  - - - What is the ratio of MQL's delivered to opportunities created?
      - What is the average sales cycle of an opportunity?
      - Are there any opportunities that's well beyond the sales cycle?
      - What is the overall win rate?
    - - What is the split of leads across marketing channels?
      - Are enough leads being created?
      - What is the quality of leads created? Rejection rate by channels?
      - What is the average time for a lead to get assigned?
      - How many leads need nurturing? Is there a way to score leads?
      - What is the ideal sequence of touch point vehicles that are driving the most lead creation?