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Rina Ideas - Coggle Diagram
Rina Ideas
Consumer cyberpsychology
Online marketing
Design of websites
Otaru
Tourist spot
English vs. Japanese town website
Cognitive style
Compare JP vs. other countries
Content analysis
McDonalds, Starbucks
Japan
Simple
America
Impact of pictures
Consumer reviews
Restaurants etc
Google Reviews
Collectivistic/Individualism
Japan
Maybe pay more attention
to others' opinions
Less communication of customer experience
USA
Reviews are less important
Third-party opinions are less important
Maybe more habits of expressing opinions
Both content analysis and survey
Influencers
Japan
Maybe they are instructed
how to introduce a product
Many show off a product
in a similar way
USA
Might have unique way to present
Need for uniqueness
Content analysis