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BLOCK 1 Big Ideas in organisations, Role, what?, How?, Why?, linked to…
BLOCK 1
Big Ideas in organisations
INTRODUCTION
Critical thinking
Analyse
Synthesize
Evaluate
Mind Mapping
Organising your ideas
Marketing
Market Environment
Micro Environments
Suppliers
Distribution
Competitors
Macro Environments
STEEPLE / PEST Analysis
social factors
technology
Environmental
Economical
Political
Legal
Ethical
Marketing Concept and process, what is it?
Mission statements and visions
six tests
specific enough? :
Fulfil customers needs?
Show the companies key skills
Opportunities and Threats?
Be achievable?
Adaptable?
Innovation
Market Research
Research planning
Exploratory research
fine tuning the or adjustment of design
Data collection
Statistics
Evaluation
Marketing Mix
Place
Promotion
Pricing
Product
Innovation
Design
Strategies
Innovation
Having big ideas in an organisation
Staff
Operations management
Human resources
marketing
Accounting
Holistic perspective
Operations Management
Performance
Operations strategy
Financial option to businesses
Raising finance
Equity finance
Public offerings
Private equity firms
Debt factoring
Liquidating any assets
overdrafts and loans
Investment purposes
Economy
Overseas trade
legal implications
taxes
supply
economic stability
External business environment
#
Buisness Cycle
recession
recovery
STEEPLE/ PEST
Globalisation
Ethics
Sustainability
Role
what?
How?
Why?
linked to operations role
what?
How?
when/ why?
why?