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Innovation Strategy & Porfolio Management, ISHAMI UZMA BINTI SOLEHAN,…
Innovation Strategy & Porfolio Management
Successful Innovation
Right investment decision- Porfolio management
A positive climate, culture and leadership
Product innovation and technology strategy
Three goals in portfolio management
To achive the right balance & mix of project
To align the new product effort with the Business Strategy
To maximize the value of the postition
The challenge: dealing with risks
Any many won't achieve their sales and profit projections
Some won't even be developed
Not every project has 100% chanced of cemmencial success
Strategic arenas cam be
product types, product lines, productj classes
Technology
Market / segment, sectors
Any combination of these: product, market matric
Porfolio management: A hierarchinal process driven by strategy
Strategic porfolio decision: strategic Buckets & strategic product roadmap
Tactical portfolio decisions: Project selection, prioritization & resources allocation
ISHAMI UZMA BINTI SOLEHAN
H18A0150