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RHH WAY FORWARD - Coggle Diagram

- - - - 28 yrs - 29 yrs
        
        Decision Making
    - - 24 yrs - 27 yrs
        
        Decision Making
    - - 30 yrs - 34 yrs
        
        Decision Making
    - - 18 yrs - 23 yrs
        
        Influencer & Decision Making
    - - 35 yrs - 59 yrs
        
        Influencer & Decision Making
    - - 12 yrs - 17 yrs
        
        Influencer
        
        With increase in the earnings, surge towards single family units and lesser kids in the family, contributes to prominence in the role of Adolescents in the family decisions.
        
        Adolescents have turned out to be undeniable customers.
        
        At times, Adolescents either buys an item on their own or choose the item to be communicated to guardians for final buying. For different items, for example, products which are of daily use to family as a whole, (Categorised as Common Products), Adolescents demand is considered by guardians at the time of final buying decision Thus for these goods, Adolescents have high influence at final purchase stage.
    - - 60 yrs - 64 yrs
        
        Influencer
    - - 1 yrs - 11 yrs
        
        Influencer
        
        children have been found to have substantial impact in decisions for breakfast cereals, snack foods, toys, children's clothes and school supplies.
        
        Children impose their demands on parents while purchasing because they have greater exposure and many sources of information. Somewhat they are succeed to pressurize their parents for desired products because parent approve their autonomy and nurture their self-expression and value their views.
        
        Their product-related knowledge and information were viewed positively and encouraged by parents.
        
        Children had less influence over purchase decisions when the mother was considered traditional or conservative
        
        Children get more options for fulfilling their demands in joint families and absence of parents makes them more powerful.
        
        Parent’s employment status also differentiate the impact of children on buying decisions, If parents are working children get more freedom to discuss their choices and spending.
        
        Most of studies focused on mothers-child relationship and very few on father-child. Studies revealed that child spend their most of the time with their mothers so mothers are not convinced by the children mostly while it is easy for children to convince their fathers.
        
        Traditionally, women were seen to be the purchasing agents for the family. Nonetheless, increasing participation of women in the workforce has prompted a shift in this role as children are increasingly the “buyers” for the entire family. Even in families where women do not work, children are observed to share this role with their mothers.
        
        children have long been acknowledged as playing an important role within family purchase decisions, with their direct and indirect influence. They measured children high-involvement into family purchase decisions. They found that children exert influence through justifying and highlighting the benefits of purchases, forming coalitions, compromising and remaining persistent.
    - - 65 yrs +
        
        Influencer
  - - - 28 yrs - 29 yrs
        
        Decision Making
    - - 29 yrs - 34 yrs
        
        Decision Making
        
        Most of the food products have to be transformed by cooking, cooling or by other process to be ready for consumption. This often is done by mother.
        
        New role structures emerge within the family that usually involve the wife having more power and influences in the family’s major economic decision-making.
    - - 22 yrs - 23 yrs
        
        Decision Making
        
        Today females are in search of lucrative careers which make it easier for them to get a sound financial backup. Financial independence is something which every female aspires for. This makes them independent to take decisions of their life.
    - - 35 yrs - 59 yrs
        
        Decision Making
    - - 18 yrs - 21 yrs
        
        Influencer
    - - 60 yrs - 64 yrs
        
        Influencer & Decision Making
    - - 65 yrs +
        
        Influencer
    - - 1 yrs - 11 yrs
        
        Influencer
    - - 12 yrs - 17 yrs
        
        Influencer