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Persuasive Techniques - Coggle Diagram
Persuasive Techniques
Logos
Definition
the Word of God, or principle of divine reason and creative order, identified in the Gospel of John with the second person of the Trinity incarnate in Jesus Christ.
Example from Google
The wage system has made people believe that what a man needs is work. This, of course, is …
Emotions and personal opinions are not important – all that matters is figuring out the logical truth.
Translation
Le système salarial a fait croire aux gens que ce dont un homme a besoin, c'est de travail. Ceci, bien sûr, est ...
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Ethos
Example from google
As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.
My three decades of experience in public service, my tireless commitment to the people of this community
Definition
The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations
Translation
l'esprit caractéristique d'une culture, d'une époque ou d'une communauté tel qu'il se manifeste dans ses croyances et ses aspirations
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Pathos
Definition
Pathos, Greek for "suffering," refers to an appeal based on emotion or feelings rather than logic.
Translation
Pathos, Greek for "suffering," refers to an appeal based on emotion or feelings rather than logic.
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Example From google
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If we don't leave this place soon, we'll be yelling for help.