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Company mission statement - Coggle Diagram

- - - - Test concept
        
        Market/ business analysis
        
        Product development
        
        Test marketing
        
        Consumers
        
        Marketing mix
        
        Commercial
        
        Launch
        
        Existing product enhancement
        
        New generation product
        
        Breakthrough product
        
        Target market?
        
        Costs?
        
        Profit?
        
        Finances
        
        Private equity
        
        Lease
        
        Retained earnings
        
        Public equity (shares)
        
        Debt factoring