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engagement metrics - Coggle Diagram
engagement metrics
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8. conversion path
- visual understanding of the steps people take to convert on your site
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Conversion Rate Optimization (CRO):
CRO aims to make conversions with the traffic you're CURRENTLY receiving
*CRO starts with A/B testing - measuring analytics to know your baseline, analyzing this data and implementing changes
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6. average time on page
- average time on page is king
- take context of site into consideration, though - if it's a weather app, we only need a few seconds of engagement. If it's an ecommerce site, we need more time, more clicks, and conversion
returning visitors
new users: first time visited site
returning users: within two years, revisited same site; after two years, user is considered "new" again
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5. % exit (exit rate)
- most frequent exit pages indicate what is wrong
- reasons might include poor information organization
- too much/too little info for user to take the next step (action)
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- use to assess the readability of the site
- is your site answering users' questions?
- too many Calls to Action (CtAs)?
- is the site loading too slowly?
- idea: adjust the bounce rate in Google Analytics so that users aren't counted as bounced if they're on your site for 15s or more -
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7. dollars per visitor
- conversion-oriented metric
- ensures you're driving QUALIFIED traffic that is translating into revenue
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stickiness
formula: Daily Active Users / Monthly Active Users
gives you a percentage (i.e., 50%) - meaning average user is using our product half time, or about 15 days a month.
segmented user retention
looking at user retention after day 1, day 7, day 30 to identify where the majority of users drop off
feature usage
which are being used, how frequently, by whom
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feedback response rates
- how quickly (and how many) do users respond to requests for feedback?